The feeling of being remembered, built to scale.
I build VIP programs where great relationships happen on purpose, from Hamptons luxury estates to a 34-property casino enterprise. 20 years doing it at Penn, Pinnacle, Ameristar, and Inspirato.
What I help with
Diagnose the gaps. Build the program. Train the team. Project based or fractional.
Diagnostic
Find where coding, host capacity, and reinvestment are limiting program performance.
Program design
Build clear player assignments, goals, reinvestment guidelines, and tools hosts can use.
Host training
Teach hosts to understand player value, make better comp decisions, and manage their books like businesses.
What you'll have when we're done
- A diagnostic with prioritized recommendations
- Coding criteria and a host capacity plan
- Player goals and reinvestment guidelines
- A training playbook and implementation roadmap
20 years across regional and destination gaming
I grew up near the Badlands of South Dakota, where hospitality wasn't branded, it was just life. Years later I was in the back office of a casino we'd just bought out of bankruptcy, mid-rebrand, giving away 80% of a 530-room resort some nights with no idea what I was doing. Since then I've built and rebuilt player development and VIP programs across PENN Entertainment, Pinnacle Entertainment, Ameristar, and Inspirato, from single properties to a multi-property enterprise.
"You can't scale relationships. But you can scale the conditions that allow great relationships to happen more often."
If your host program depends on a few key people, it's not a system yet.
Let's talk about what a more consistent, measurable program would look like for your property or portfolio.